NEED EXPERTISE TO REALIZE YOUR GOALS AND OBJECTIVES WITHIN THE GOLF AND HOSPITALITY INDUSTRY?

 

 

“Neal’s easy going personality and thorough approach to event and tournament organization is first class.”
Henrik Stenson
2016 Open Champion and European Tour Professional

 

“His approach to the commercial, strategic and operational development of a Golf Facility is consistently outstanding.”
David MacLaren
Head of European Senior Tour & Head of European Tour Properties

 

About

Neal Graham has over 20 years international experience in the golf and hospitality industry at the highest level.

After working for the Marriott hotel chain for over 13 years, Neal moved to Dubai in January 2009 and opened Jumeirah Golf Estates, in time for the inaugural DP World Tour Championship, the season finale event of the Race to Dubai.

Neal established Jumeirah Golf Estates into a world class recognized golfing destination with the opening of the European Tour Performance Institute and clubhouse. In parallel, Neal was instrumental in supporting all stakeholders to ensure that the DP World Tour Championship has become one of the most important and recognized professional golf events in the world.

In addition to his position within the club at Jumeirah Golf Estates, he played a leading role in activating the sponsorship agreement with Open Champion Henrik Stenson.

Services

NG Consultancy specializes in assisting clients realize their goals and objectives within the golf and hospitality industry.

PRE-OPENING PROJECTS

NG Consultancy provides a comprehensive pre-opening advisory service from start to finish to assist you develop, open and operate a successful golf club operation. Working with you to ensure that your expectations and requirements are fulfilled in a coordinated and professional manner.

Services:

Feasibility Report

Concept Creation

Operator Search and Selection

Creating a Critical Path

Capital Expenditure Requirements

Manpower Structure

Sales and Marketing Plan

Membership Structure

Policies and Procedures

Owner’s Representative

VENUE SUPPORT

Working closely with you, NG Consultancy provides on going support to the venue by firstly evaluating existing practices and performances across all departments.  Mutually agreed objectives are created within timelines to help achieve the short and long term goals.

Services:

Mystery Shopper

SWOT Analysis

Performance Evaluation

Customer Journey Evaluation

Evaluating existing Policies and Procedures

Activate Membership Recruitment & Retention Plan

Customer Service Enhancement Programme

Financial Performance Action Plan

Staff Retention Plan

Owner’s Representative

EVENT AND TOURNAMENT CONSULTANCY

Having worked extensively on 14 European Tour events including 8 DP World Tour Championships, NG Consultancy offers a range of advisory services for venues looking to host or enhance the existing experience of an amateur or professional golf event.

Services:

Event Feasibility Report

Event Planning

Tournament Feasibility Report

Tournament Planning

Promoters Evaluation Report

Sponsorship Activation

Event & Tournament Customer Journey Enhancement

Maximizing Event and Tournament Exposure

Achievements

Opening of the Jumeirah Golf Estates Clubhouse with His Highness Sheikh Ahmed bin Saeed Al Maktoum.
Opening of the Jumeirah Golf Estates Clubhouse with His Highness Sheikh Ahmed bin Saeed Al Maktoum.
Henrik Stenson winning the DP World Tour Championship at Jumeirah Golf Estates.
Contract signing of Jumeirah Golf Estates Brand Ambassador Henrik Stenson at the BMW International Open.

Testimonials

“During my role as the Jumeirah Golf Estates Brand Ambassador, Neal organized and activated the agreement in a professional and effective manner.  His ability to create and host innovate events such as the Greatest Moments on Earth stunt with Rory McIlroy, Justin Rose and I proved very successful. Neal’s easy go personality and thorough approach to event and tournament organization is first class.”

Henrik Stenson

2016 Open Champion and European Tour Professional

“Neal played a leading role in the success and evolving development of Jumeirah Golf Estates since its inception in 2009.  His dedication and professionalism as a leader has ensured long term growth for the club.  Neal was instrumental in staging, promoting and achieving our goals whilst hosting the DP World Tour Championship for the last 8 years. His business acumen and attention detail along with his popular persona makes him an outstanding operator.”
Yousuf Kazim

CEO, Jumeirah Golf Estates

I have worked with Neal over 20 years, in his roles as Director of Golf at Marriott Dalmahoy and latterly as General Manager, Operations, at Jumeirah Golf Estates. In my career of working with high quality golf venues across the world, Neal is one of the very best Operators that I have ever encountered. His approach to the commercial, strategic and operational development of a Golf Facility is consistently outstanding. He understands the multiple components of a golf business to an advanced level and his calm, personable character makes him an outstanding leader.

David MacLaren

Head of European Senior Tour & Head of European Tour Properties

Blog

WELCOME TO NG CONSULTANCY

Welcome to NG Consultancy and my first blog! My name is Neal Graham and I have had the fortunate experience of working in the golf and hospitality world over the last 20 years….

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NG Consultancy ME FZE
17 The Iridium Building,
Umm Suqeim Road, Al Barsha,
P.O. Box 5005049 Dubai, UAE.

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